Mackerel
A Whole-Food Alternative To Bottled Fish Oil.
Our Mackerel delivers naturally occurring omega-3s in their whole-food form, wild-caught from the North Atlantic and packed with EPA and DHA.
As a naturally oily, cold-water fish, mackerel is one of the richest whole-food sources of omega-3 fatty acids you can feed, providing both EPA and DHA in the same form found in many bottled fish oil supplements. It's also an unusually strong source of vitamin D for a fish, providing well over half the daily value in a single 100-gram serving, a nutrient most meats supply in only small amounts. Because these fish run larger than something like a sardine, they'll need to be cut down before feeding. Each pack averages 8 to 10 whole mackerel, giving you plenty to portion out over time.
Nutritional Profile
Mackerel
Approximate values per 100g (3.5 oz). Source: USDA FoodData Central, Fish, mackerel, Atlantic, raw
* Nutritional values are sourced from USDA FoodData Central (Fish, mackerel, Atlantic, raw, SR Legacy) and reflect the fish's flesh. Since these are fed whole, actual calcium and phosphorus content will run higher than shown here due to the bone included.
Raw Feeding Fact
Fish oil sold in bottles is prone to oxidation almost from the moment it's extracted, since the same unsaturated fat structure that makes omega-3s beneficial also makes them chemically unstable once exposed to heat, light, and oxygen outside the fish. Rancid fish oil doesn't just smell off, it actually loses much of its anti-inflammatory benefit and can even generate free radicals instead. Feeding whole fish like mackerel sidesteps that problem entirely, since the omega-3s stay protected inside intact tissue right up until your dog or cat eats it.